Interpersonal Relationship free essay sample

Chapter 9 – Interpersonal Relationships I. Advantages and disadvantages of interpersonal relationships A. Advantages 1. Lesson loneliness 2. Provide stimulation 3. Enhance self worth and self esteem 4. Maximize pleasure and minimize pain B. Disadvantages 1. Pressure to be vulnerable 2. Encroach on privacy 3. Increase obligations 4. Limit other relationships 5. Emotionally difficult to dissolve 6. Break your heart II. Relationship stages A. Created and constructed by the individuals B. People see their relationships differently C. Interdependence is primary quality of an interpersonal relationshipD. Six stage model (applies to all types of relationships) 1. Contact a. perceptual contact – physical appearance b. interactional contact (superficial and impersonal) *Flirting – verbal and nonverbal signals of romantic interest *Dark side of flirting – becomes harassment or stalking 2. Involvement – mutuality, connection, try to learn more about the other a. tests – find out how your partner feels about the relationship (start here but go throughout relationship) b. intensifying tokens of affection; increase contact; sexual intimacy; jealousy 3.Intimacy – further commitment; share social networks; quantity and quality of exchanges increase, talk more about the relationship Two phases of intimacy: a. We will write a custom essay sample on Interpersonal Relationship or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page interpersonal commitment – private commitments to each other b. social bonding – public commitment; you become an identifiable pair 4. Deterioration – weakening of bonds a. intRApersonal dissatisfaction b. IntERpersonal deterioration – withdraw, distance, conflict 5. Repair – change behaviors or expectations; not always pursued A. IntRAapersonal – analyze and try to solve yourself; consider changing your behaviors B.IntERpersonal repair – negotiate changes w/other *Recognize the problem *Engage in productive communication and conflict resolution *Pose possible solutions *Affirm each other – disclose, talk positively, compliments, nonverbals that say I care cherishing behaviors – small gestures you enjoy receiving from your partner (a wink, a smile, a kiss) *Integrate solutions into normal behavior vs. followed for a very short time and going back to previous behavior. *Risk – risk giving without certainty of receiving, risk rejection by making the first move, be willing to change, adapt.

Moet and Chandon Essays

Moet and Chandon Essays Moet and Chandon Essay Moet and Chandon Essay Saturday, March 23, 13 The World’s most LOVED Champagne Saturday, March 23, 13 History Background ?Part-holder of LVMH (66% share in MC) ? Established in 1743 by Claude Moet as Moet et Cie (MoetCo. ) for wine trading ? Began business in 1750 by supplying the Royal Court at Compiegne ? In 1750 also shipping to Germany, Spain, Eastern EU, and colonial British America ? In 1972, Jean-Remy Moet (grandson) has begin the winery production by buying vineyards; ? While the French Benedictine monk, Dom Perignon, mastered double-fermentation for creating champagne Now owns more than 2,500 acres vineyards ? Produce approx 26M bottles of champagne annually ? Accounts for approx 25% of global champagne market (by volume) Saturday, March 23, 13 LVMH brands Saturday, March 23, 13 Moet at a Glance ?4 Main Products ? Moet Imperial ? Rose Imperial ? Nectar Imperial ? Moet Ice Imperial ? Grand Vintage ?Plus other vintage and special limited-edition champagnes Saturday, March 23, 13 Moet at a Glance ? In-media appearance ? Slogan: Be Fabulous ? Print ads ? of? cial website ? Facebook ? YouTube ? Twitter ? iOS applications Saturday, March 23, 13 Moet at a Glance ? Marketing situation ? Perceived to be the most prominent brand in online world (partly due to extensive online advertising and Roger Federer) ? The biggest export market is UK but the consumption volume is slightly declining Saturday, March 23, 13 Strategy ? Glocal strategy in 2011, began to grow grapes in Northwest China with farm operator Ningxia Nongken Will be China’s ? rst-time-ever made in China Champagne Aim to capture Asia market esp China and India with joint venture approach Has done this for the U. S. for 30 yrs ald (sells in the U. S. nder brand Roederer Estate, Chandon) Grow business by encouraging younger audience to engage with the brand ? ? ? ? â€Å"In the Night† concept of brand communication (in cinema platform) using movie stars and reference for celebration To achieve â€Å"Champagne of Cinema† image, Moet appears in various hollywood movies and at international ? lm festivals, private dinners, parties and premieres Boost sports alignment via Roger Federer ? ? ? Saturday, March 23, 13 Main Competitors ?Veuve Cliquot et Ruinart (LVMH) ? Remy Cointreau (Piper-Heidsieck) ? BCC (Boizel Chanoine Champagne) ? Pernot-Ricard (Perrier-Jouet et Mumm) Saturday, March 23, 13 Key Persons Bernard Arnault (Bernard Jean Etienne Arnault) LVMH director Saturday, March 23, 13 Key Persons Stephane Baschiera, president and chief executive of Moet Chandon (since Mar 2012) ? Stephane Baschiera joined Moet Hennessy, the wines and spirits division of LVMH, in 1996 and since then has been Commercial Director of Moet Hennessy Diageo France, Director of Moet Hennessy in Italy, and then Chief Executive Of? cer of the Maison Ruinart. ? Since 2009, he has held the position of Chief Executive Of? er of the Maison Veuve Cliquot Ponsardin, and has contributed to the excellent performance of the Maison since that time. About Jean-Marc Lacave, former CEO Jean-Marc Lacave will become Chief Executive Of? cer of Veuve Clicquot Ponsardin. Jean-Marc Lacave joined the Watches Jewelry division of the LVMH group in the United Kingdom in 2001. Since 2007 he has been Chief Executive Of? cer of Watches Jewelry in Asia. Saturd ay, March 23, 13 Moet Chandon Organization chart Saturday, March 23, 13 Hot Issues ? In Dec, 2012, Roger Federer became brand ambassador (in place of Scarlett Johansson, former BA signed in 2009) In Sept, 2013, will serve as the of? cial champagne of the 34th America’s Cup (sailing’s most prestigious international race) ? Signal tht MC targeting at hi-so sports sectors with concept Champagne of Victory ? In 2012, was analyzed to be loosing brand value (declined by 13% or ? over $500 million) brand value at $3. 8 billion (98th rank fall from 77th at $4. 3billion in 2011) Might due to the emerging part of the world that do not yet associate champagne with celebration ? Recently opened White 1921, a boutique hotel in St. Tropez ? Recently launched celebrity-hosted tours worldwide Saturday, March 23, 13